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Creator and ambassador

Researchers know only too well the central importance of the human right to freedom and thus to creation. Freedom means being able to operate and engage in the most diverse areas. Freedom therefore does not mean freedom from anything, but freedom to do something: to have ideas, to discover new things, to know more, to question, to engage, to develop, to mediate and to make progress. But especially: to do something meaningful and to see the problems of society, to blow the whistle on exploitation and to engage in promoting more justice and equal opportunities.

Research also means human commitment

Bruck is convinced that “Research and development work goes hand in hand with personal commitment. On the one hand, history has shown us how science and the transfer of knowledge radically change the world. On the other hand, we know that our world’s development is not being decided on our continent, but rather in the developing countries. More than 50% of the world population is under 30 years of age. Now is the time to address this issue in Austria using both an emotional and an intellectual approach”. Bruck’s activities range from Honorary President of the International Center for New Media (ICNM) to Chairman of the European Academy for Digital Media and Chairman of the Board of Directors of the World Summit Award within the United Nations’ WSIS process.

Social and humanitarian commitment fosters insight, hope and perspectives for the future

The transfer of knowledge entails many intercultural challenges and misunderstandings, especially in poorer countries. In addition, it is related to unexpected risks, but research and development in these regions are nonetheless essential, as they remove barriers and contribute to cooperation and understanding.

As a mediator, Bruck travels throughout the world. This is becoming increasingly difficult. In the developed world, concerns about banking and global economic crises are lessening social commitment. “For this reason, I see it as our task as researchers and intellectuals to set a sign that we look at issues instead of looking away, that we address them instead of walking away, and that we offer instead of just taking. Together, we must take action so that looking at the bigger picture becomes the basis for a good and peaceful coexistence.”

Bruck knows, “Global networking means nothing other than that everyone can be reached by everyone else”. And he is in line with futurologist Robert Jungk from Salzburg when he says: “It is necessary to switch from being a viewer and affected party to being an advocate and actuator. A mature interest in world events can only be developed through action; only when you change something do you realize how things work. This applies to devices as well as companies.”

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